Burton / Channel Islands
RETAIL STORE DESIGN
The Burton Snowboards / Channel Islands store in Santa Monica is the brand’s new Southern California flagship location. The open warehouse space is interspersed with more intimate areas highlighting featured merchandise and their high performance product. Brand stories are told through murals, imagery and merchandising creating a unique retail experience. The design uses a combination of rustic and modern material as well as highlights the existing concrete and brick structure. The store is a hub for all things snow and surf in So-Cal.