O'NEILL
RETAIL DESIGN
The design of the O’Neill store brings the iconic surf brand to life in a space that celebrates the ocean and lifestyle of the O’Neill customer.
The store draws inspiration from O’Neill’s Northern California roots and its Santa Cruz heritage and features a boardwalk area that creates different shopping zones and a surf shack inspired cashwrap. The focal point of the store is a wave wall that encompasses the customer and defines the lounge area. Other features include an underwater mural , neoprene upholstery and several local artist collaborations.
O'neill
RETAIL DESIGN
The design of the O’Neill store brings the iconic surf brand to life in a space that celebrates the ocean and lifestyle of the O’Neill customer.
The store draws inspiration from O’Neill’s Northern California roots and its Santa Cruz heritage and features a boardwalk area that creates different shopping zones and a surf shack inspired cashwrap. The focal point of the store is a wave wall that encompasses the customer and defines the lounge area. Other features include an underwater mural , neoprene upholstery and several local artist collaborations.